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— LEGAL & PRIVACY

Privacy Policy

How Chay Han Kee collects, uses and protects the personal data you share with us — in line with Malaysia's Personal Data Protection Act 2010.

Chay Han Kee (197203007445 / 000271096-K) ("Chay Han Kee", "we", "us" or "our") respects your privacy and is committed to protecting the personal data you share with us. This Privacy Policy explains how we collect, use, disclose, store and safeguard your personal data when you visit our website, submit an enquiry, or otherwise engage with us as a customer, supplier or business partner.

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We handle personal data in accordance with the Personal Data Protection Act 2010 of Malaysia (PDPA), as amended by the Personal Data Protection (Amendment) Act 2024. By using our website or providing your personal data to us, you acknowledge that you have read and understood this Privacy Policy.

01
Personal data we collect

We collect personal data that you provide to us directly, as well as certain technical data collected automatically when you use our website.

 

a) Information you give us through our enquiry form

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  • Full name — so we can address you and respond to your enquiry.

  • Company name — to understand the business you represent.

  • Email address — to reply to your enquiry.

  • Phone number — as an alternative means of contacting you.

  • Business type — the category you select (restaurant, distributor, food manufacturer, wholesaler, and so on).

  • Products of interest — the products you select from our range.

  • Message — any details you choose to share, such as specific dimensions, colours or custom requirements.

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b) Information collected automatically (cookies & analytics)


When you visit our website, certain information may be collected automatically through cookies and similar technologies — including your IP address, browser type, device information, the pages you view and how you interact with our site. We may use analytics services (such as Google Analytics or the analytics tools provided by our website platform) to understand traffic and improve our content. You can control or disable cookies through your browser settings; disabling certain cookies may affect how the website functions.

02
How we use your personal data

We process your personal data to:

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  • respond to your enquiries and provide the information, quotations or samples you request;

  • process and fulfil orders, and manage our supply relationship with you;

  • communicate with you about your enquiry, order or account;

  • understand which products are of interest so we can tailor our response;

  • maintain and improve our website, products and customer service;

  • comply with legal, regulatory, food-safety and Halal certification obligations; and

  • send you updates or marketing communications where you have consented to receive them.

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We will only use your personal data for the purposes for which it was collected, or for directly related purposes, unless we obtain your consent or are otherwise permitted by law.

03
Consent and your choices

By submitting your personal data to us, you consent to us processing it in accordance with this Privacy Policy. Where required by law, we will obtain your explicit consent before processing sensitive personal data. You may withdraw your consent, or opt out of marketing communications, at any time by contacting us using the details in Section 11. Withdrawing consent may mean we are unable to respond to your enquiry or continue providing certain services.

04
Disclosure of personal data

We do not sell your personal data. We may disclose it to:

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  • members of our team who need it to respond to and fulfil your enquiry or order;

  • third-party service providers who support our operations — such as website hosting, email, delivery and IT providers — who are required to protect your data and use it only for the services they provide to us;

  • professional advisers, auditors or regulatory and certification bodies where necessary; and

  • government or law-enforcement authorities where we are required to do so by law.

05
Cross-border data transfers

Some of our service providers (for example, website hosting and analytics providers) may store or process data on servers located outside Malaysia. Where personal data is transferred outside Malaysia, we take reasonable steps to ensure it is afforded a level of protection consistent with the PDPA and applicable Malaysian guidelines on cross-border data transfer.

06
Data security

We take practical and appropriate technical and organisational measures to protect your personal data against loss, misuse, unauthorised access, disclosure, alteration or destruction. While we strive to protect your personal data, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

07
Data retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, to maintain our business relationship with you, and to comply with legal, accounting or regulatory requirements. When personal data is no longer required, we will take reasonable steps to securely delete or anonymise it.

08
Accuracy of your data

We take reasonable steps to ensure the personal data we hold is accurate, complete, not misleading and kept up to date. Please help us by informing us of any changes to your personal data.

09
Your rights

Under the PDPA, you have the right to:

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  • Access — request a copy of the personal data we hold about you;

  • Correct — request that we correct inaccurate or incomplete data;

  • Withdraw consent — withdraw your consent to our processing of your data;

  • Limit processing — request that we limit processing for certain purposes, including direct marketing; and

  • Data portability — where technically feasible, request that your data be transmitted to another data controller.

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To exercise any of these rights, please contact us using the details in Section 11. We may need to verify your identity before acting on your request.

10
Data breach notification

In the event of a personal data breach that is likely to result in significant harm, we will notify the Personal Data Protection Commissioner, and affected individuals where required, in accordance with the timeframes and procedures set out under the PDPA and its guidelines.

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Contact us

If you have any questions about this Privacy Policy, or wish to access, correct or update your personal data, please contact us:

Chay Han Kee

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Attn: Privacy Enquiries

Address: No. 52 Jalan 4, Pandan Indah Industrial Park, 55100 Kuala Lumpur, Malaysia

Email: info@chayhankee.com.my

Phone: +603 4288 1212

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Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The latest version will always be published on this page. We encourage you to review it periodically.

Governed by the laws of Malaysia
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